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Know About Us

Our Story

We got the idea of starting Good LicksTM literally out of the blue. Yes, the big blue ocean. The journey of Sage Panacea began with a simple yet profound realization: our pets, our beloved companions, face health challenges much like us humans. Yet, unlike us, they can't vocalize their needs. That's where we come in. At Sage Panacea, our focus has always been on understanding the intricate health needs of our pets. We recognized that pets often grapple with chronic health conditions, necessitating medical intervention akin to our own. However, we also understood the desire of pet parents to explore natural alternatives, to alleviate their companions' discomfort without relying solely on conventional medication. Our journey has begun. Together, let's embark on this voyage of wellness, guided by the wisdom of the ocean and the love we share for our pets. At Sage Panacea, we are on a mission to enhance pet lives through innovative, science-backed solutions. Specifically, our focus is on delivering an effective solution for joint and mobility health, ensuring that every wag of the tail is a testament to the joy and vitality we bring to the lives of our cherished furry friends.

Our Pet Parent, Dr. Amar P Inamdar

🐱 Meow! We are Coco and Lily, and we are ready to spill the beans about our amazing pet parent, Dr. Amar P Inamdar. He's quite the impressive human.

Firstly, dad has a wealth of experience in the human health world, with over 25 years of prowling around in consumer health and multinational pharmaceutical companies like GSK, Pfizer, Sanofi, and even Mars Inc. Yup, he's been everywhere!

Now, here's where it gets interesting. He's not just your average cat-loving dad; he's all about making a real difference in the world of health. Dr. Inamdar is all about those nutritional health supplements, and he's not messing around. He's on a mission to enrich them with gold standard bioactives (whatever it means) and he's doing it to enhance the quality of life for both folks like us and them ;). Talk about a purrfect passion!

So yeah, that's our pet parent, Dr. Inamdar. A true health hero on a mission to make the world a better (and healthier) place, one innovative product at a time. Meow for now from us

My Pet Parent, Jitendra Kulkarni

🐶 Woof, Woof! I’m Gigabyte. Let me yap a bit about my amazing pet parent, Jitendra Kulkarni. He's quite the pack leader, let me tell you.

Firstly, dad is a pharmacy whiz, with over 25 years of sniffing around in the pharmaceutical distribution industry. He's like the alpha of the pack when it comes to knowing his stuff. He's worked with big names like GSK, Emcure, FDC, and Meyer Organics, among others. Yup, he's been around the block!

He’s not just fetching pills and potions; he's all about making sure they get to the right paws. He’s sniffing out the best ways to market pharmaceutical products. He's all about using his deep insights into the industry landscape to bark up the right tree. With his keen understanding of market dynamics, he's like a bloodhound, sniffing out opportunities and driving business growth like nobody's business.

So yeah, that's my pet parent, Jitendra. A true alpha in the pharmaceutical world, making sure those meds get from the lab to the leash, all while delivering value to every pup along the way. Woof for now!

(PS: neither his bark nor bite is bad ;))

What We Believe

Our 5-point manifesto for our 4 legged ones

• More than pets, they are family

• Support the well-being they deserve, our duty as pet parent to spot the symptoms early so we can help sooner rather than later

• Uncompromising quality in our ingredients and process

• Natural, evidence-based ingredients

Meet Mr. Mussels

Have you ever met Mr. Mussels before? No, not the beefy, gym going, guy next door, but the actual green- mussels. They are known for the name ‘green’ mussels due to their unique green colour on the outer shell. They are like the superheroes of the seafood world, quietly harbouring a secret that's not so secret anymore: they are a nutritional powerhouse! (Ask ‘Dr. Google’ about these fellas and you’ll know) These little guys pack a punch when it comes to health benefits. Packed with omega-3 fatty acids, cartilage protective ingredients, antioxidants, they are a game-changer for your pet's coat, skin, and joint health. Plus, they are loaded with vital minerals like zinc and selenium, promoting a strong immune system and overall well-being. So, next time you're shopping for healthy pet treats, consider the power of Mr. Mussels! Let’s also not forget that this product comes with a synergistic formulation containing natural collagen peptide. This form of collagen is mostly used in dietary supplements and skincare products due to its purported benefits for skin health, joint health, and overall collagen support. Did you know that the origin of the word collagen comes from the Greek word - “kolla “ which means glue and “gen” meaning 'producing'. That is why they are known as "Glue of the joints".